Kyna Associates Case Study

Introduction

Kyna Associates is a specialist executive search and change management consultancy. They help organisations navigate complex transitions by finding elite tech talent and providing strategic consultancy that aligns people with business goals. James asked 72dpi to give them a whole new refresh of their old site and to tailor it for modern standards.

The Challenge

Kyna Associates had an existing online presence that no longer reflected the calibre of their work. The previous site was difficult to manage, lacked a modern aesthetic, and was not performing effectively in search engine results. They needed a digital home that felt as professional and sophisticated as the consultancy services they provide.

Our Solution

We performed a complete rebuild of the Kyna Associates website from the ground up. Our team focused on creating a new visual identity that feels both authoritative and approachable. We streamlined the user journey, making it simple for hiring managers and candidates to find the specific services they need. By moving away from the limitations of their old platform, we delivered a fast, responsive, and secure site that provides a premium experience on every device.

Key Results

The new website has completely revitalised Kyna Associates’ online identity. Beyond the visual update, we implemented a robust SEO strategy to ensure the agency ranks for key industry terms. The site now serves as a high-performance tool for lead generation, with clean code and a strategic content structure that has significantly improved their search visibility.

• Complete website rebuild and technical overhaul

• New visual identity and refined digital branding

• Strategic SEO foundation for improved search rankings

• Fully mobile-responsive and user-centric design