We partner with forward-thinking brands to craft custom, high-performance digital solutions. From comprehensive branding and robust web development to strategic SEO and impactful social campaigns, 72dpi builds experiences that drive growth and connect users.
Academy Of Beauty Case Study
Introduction
The Academy of Beauty Training is a leading UK provider of accredited beauty, laser, and aesthetics qualifications. We redesigned and developed their website to transform their online presence, creating a clear, high-converting digital platform built to showcase their extensive course catalogue and convert prospective students into booked candidates.
The Challenge
The legacy website suffered from a cluttered structure, outdated navigation, and an overwhelming presentation of course information that made it difficult for prospective students to find relevant qualifications. Mobile usability was hindered by slow page load speeds and a complex booking journey, leading to high drop-off rates from users attempting to enquire about or reserve course dates.
Our Solution
We built a clean, intuitive platform featuring streamlined navigation, clear qualification categories, and structured course landing pages tailored for both beginners and experienced practitioners. The new design highlights their VTCT and ABT accreditations, incorporates clear call-to-action buttons, and delivers a fully responsive mobile experience that makes course discovery and candidate enquiries effortless.
Key Results
The updated website delivered immediate operational and marketing improvements, establishing the academy as a top-tier industry provider while expanding their student intake. The new platform streamlined the path to course enrolment, boosted mobile user engagement through faster load speeds, and reduced bounce rates across key qualification pages to strengthen overall search visibility across the UK.