How 72dpi helped a premier Asian sourcing partner build a modern digital brand and connect directly with international labels.
Exceller Case Study
Introduction
Exceller is a premier sourcing specialist headquartered in Taiwan, operating dedicated hubs across key manufacturing regions in Asia. With decades of hands-on supply chain experience and deep factory relationships, Exceller connects international brands with high-calibre manufacturing partners. While their operational scale and reputation within Asia were already strong, they needed an international digital presence that reflected their high standards and opened doors to global brand partnerships.
The Challenge
When international brands and overseas buyers look for sourcing partners, they expect a clear, professional digital front end that proves credibility immediately. Exceller’s previous online presence did not represent the true scope or technical expertise of their Asia-wide network. They needed a complete brand overhaul, clear English messaging, and a fast, modern website that would put them firmly on the map for prospective clients in Europe, the UK, and North America.
Our Solution
72dpi worked closely with the Exceller leadership team to deliver a comprehensive digital solution. We began with an in-depth branding exercise to create a clean, contemporary visual identity suited to Western corporate buyers. We produced professional video assets to showcase their team and operations, wrote native English copy explaining their regional hub model, and developed a high-speed, mobile-responsive website. To maintain momentum, we also set up and supported their ongoing social presence across LinkedIn and key global platforms.
Key Results
The new digital presence positions Exceller as a modern, trustworthy sourcing leader on the international stage. Their new website gives global brand managers an immediate, professional overview of their services, infrastructure, and regional hubs. Combined with video storytelling and active LinkedIn positioning, Exceller now has an effective digital sales asset that consistently generates qualified enquiries from overseas brands.