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Insight Training Case Study

We partner with forward-thinking brands to craft custom, high-performance digital solutions. From comprehensive branding and robust web development to strategic SEO and impactful social campaigns, 72dpi builds experiences that drive growth and connect users.

Introduction

Insight Training provides accredited online counselling courses and professional development workshops for people looking to become qualified therapists. Operating with a warm, supportive approach, they deliver live, interactive training across the UK, helping students gain recognised qualifications from the comfort of home.

The Challenge

As a newly launched training provider, Insight Training was starting entirely from scratch without an existing website or online footprint. In a highly competitive educational market, they faced the dual challenge of establishing immediate professional credibility and building search engine visibility from zero. The new platform needed to clearly explain the different qualification pathways, display upcoming term dates, and handle student registrations efficiently.

Our Solution

We built a clean, welcoming website designed to make the journey into counselling simple and easy to understand. We structured the content to clearly separate foundational Level 2 courses from advanced Level 3 evening programmes, backed by an integrated frequently asked questions section to reduce administrative enquiries. From the very beginning, we built solid on-page search engine optimisation directly into the page architecture, targeting specific UK-based counselling training terms.

Key Results

The new website successfully launched Insight Training into the digital space, providing a highly reliable platform for student intake. Thanks to the structured technical SEO work implemented during development, the site achieved excellent search engine rankings very quickly, allowing the business to perform exceptionally well on Google and attract consistent organic enquiries.

  • A beautiful new website built from scratch with an accessible, supportive user experience that reassures prospective students.
  • Clear navigation and structured timelines that make it simple for visitors to find course levels, term dates, and costs.
  • Strong search engine performance that ranks prominently on Google, driving regular registrations without relying on paid advertising.