A little bit about us and what we stand for
About 72dpi
Who We Are
72dpi is an established UK digital agency with deep operational ties and ongoing active presence in China. We combine British design standards and technical digital development with a genuine, on-the-ground understanding of Chinese commerce.
Our team operates seamlessly across time zones, bridging the gap between Western digital requirements and Asian business culture. With decades of hands-on experience across Google search, international web development, and digital marketing, we help ambitious companies present a world-class front to the global market.
What We Do
We help Chinese and Asian businesses achieve measurable international growth by designing and building high-performance websites that meet modern Western standards. From bespoke corporate platforms and multilingual translation to full e-commerce stores and targeted Google search campaigns, we handle the entire digital lifecycle.
We take the time to understand your commercial objectives, creating robust digital assets that establish immediate trust with overseas buyers, secure investor interest, and drive direct commercial enquiries.
UK Specialists and Heads
Paul Sheppard
CEO and Sales.
Mia Routledge
Head of Content.
Christine Anscombe
Head of Marketing and Consulting.
Callum Thomson
Head of Design.
The Wider Team
We have a team of translators and additional designers, developers, content creators and social media experts.
Global Reach & Local Understanding
Our strength lies in direct connection and clear communication. We are regular visitors to manufacturing centres and commercial hubs across China, working alongside our Chinese colleagues and clients. We believe face-to-face relationships are essential to building lasting success.
By uniting British creative excellence and Google search marketing with on-the-ground presence in China, we ensure your expansion into Western markets is smooth, strategic, and highly effective.
Your Digital Growth Partner
In today’s interconnected economy, your website is often the very first touchpoint for international buyers and investors. We ensure that your digital storefront communicates the full capability, reliability, and calibre of your business.
Whether you need a bespoke multilingual site, an international SEO strategy, or a managed e-commerce rollout, 72dpi provides the expertise and dedication to help you win global business. Get in touch with our team today to begin your expansion.