We partner with forward-thinking brands to craft custom, high-performance digital solutions. From comprehensive branding and robust web development to strategic SEO and impactful social campaigns, 72dpi builds experiences that drive growth and connect users.
One Medical Clinics Case Study
Introduction
72dpi partnered with One Medical to launch their new brand and medical center. We delivered an end-to-end digital experience, including full brand development and a custom website with an integrated patient booking engine. Our ongoing work includes managing their social media campaigns and SEO for sustained growth.
The Challenge
One Medical Clinics, a respected private GP and specialist clinic based in St Albans, faced several significant digital hurdles that undermined their clinical excellence. Their existing online platform was rather out-of-date and presented a cluttered user experience (UX) that genuinely confused potential patients.
Specifically:
- Service Clarity and Trust: The website struggled to properly distinguish the clinic’s broad range of services—everything from affordable £79 GP consults right through to specialised treatments like minor surgery and musculoskeletal clinics. This lack of clear structure damaged patient confidence and made it difficult to figure out the right starting point.
- Poor Conversion Path: The process for booking an appointment was clunky and fragmented, often necessitating patients to leave the site or phone the surgery to confirm availability. This friction created a major drop-off point, particularly for those looking for high-value specialist services.
- Stagnant Local Reach: Although physically located in a high-demand area, the clinic’s digital visibility was limited. Their website simply wasn’t optimized effectively to capture local patient searches for urgent or specific private medical needs across Hertfordshire and North London, leading to missed opportunities and lost revenue.
- Operational Burden: Clinic administrative staff were completely overwhelmed by calls and emails regarding routine service information and booking queries, diverting valuable time away from essential patient care and consultation support.
Our Solution
We provided an integrated solution across three key areas:
- Trustworthy Web Design (UX/UI): We created a clean, responsive, and professional website to instantly establish clinical authority. We restructured the site to give every service (like Ultrasound Scans and Minor Surgery) a clear, dedicated page and prominent Calls to Action (CTAs), making it easy for patients to find what they needed and book quickly.
- Custom Development (Seamless Booking): We integrated a robust, real-time online appointment system. This customised back-end system securely managed physician availability and bookings 24/7, eliminating the need for clinic staff to manually process appointments.
- Targeted Digital Marketing (SEO & PPC): We implemented a successful hyper-local strategy. We optimized the site’s content for SEO to rank for high-value local searches like “Private GP St Albans.” We then ran targeted PPC campaigns to capture immediate demand, instantly driving patients to the new booking pages.
Key Results
By integrating superior design, custom development, and smart marketing, we delivered quantifiable growth:
- Online Bookings Increased by 45% within the first three months.
- Administrative Work Reduced by 60%, thanks to the automated booking system.
- Top 3 Local Search Rankings achieved for critical, high-intent service keywords across the region.
The result: A seamless digital experience that directly increased patient flow and improved clinic efficiency.